MEET RACHEL

I’m an LA-based, third-culture fashion writer and digital creative working at the intersection of editorial, e-commerce, and visual storytelling.

 

From editorial features to brand-forward content and commerce-driven writing, my work connects style, narrative, and shopping across digital platforms. I approach fashion as both cultural commentary and practical storytelling — translating trends, aesthetics, and online moments into pieces people actually want to read (and shop).

 

My experience spans celebrity fashion coverage, social media content creation, product copywriting, and brand collaborations. Across formats, I value clarity, curiosity, and strong visual language — balancing polish with personality and strategy with creativity.

 

 

This is my creative journey.